VAMFF 2017

As many of you know I attended the Virgin Australia Melbourne Fashion Festival this year. You would have already seen all the amazing street style outfits, all you favourite celebrities/socialites in only the best, along with all the wardrobe envy outfits on the runway.

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VAMFF 2016 – Jean Paul Gaultier for Target Runway

My favourite time of the year is the Virgin Australia Melbourne Fashion Festival. I love the atmosphere it brings to the city, along with all the outfits from Melbourne’s fashion elite.

I remember volunteering at the festival three years ago and falling in love with all the behind-the-scene work that was involved in creating a successful show, from the model rehearsals to the gift bag set up to shining the runway (yep down on your knees: someone has to do it). Let’s not mention the taping of shoes … ahh the glamorous life.

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The Virgin Australia Melbourne Fashion Festival

 

The Virgin Australia Melbourne Fashion Festival

For the past two years I have been attending the The Virgin Australia Melbourne Fashion Festival also known as #VAMFF. It is an annual celebration of fashion, business, and culture.

The Festival is the most stylish Australian fashion event on offer and includes a world-class runway. I first attended as a volunteer and fell in love with how the festival all came together. I experienced everything from printing out model looks at Officeworks, to taping shoes (that is a hell of a task), to cleaning the runway, and setting up gift bags. I even received a gift bag to take home and I left feeling in awe of the industry.

From sitting front row at the David Jones Opening Show to sitting back row at the Target Runway Show, or from the staircase (as a volunteer) it was an atmosphere I truly loved! From the VIP Lounges to the outside activities sponsored by the likes of Priceline and Loreal (lining up for 20-30 mins is worth it ladies as you get a goodie bag full of great items), the festival does not disappoint. You will even get the chance to get snapped by a photographer, or see your fav social media personality. It’s a fun day that will exceed expectations. This is my third year attending and I can’t wait to see Jean Paul Gaultier for Target Runway in March. There will also be a new venue this year! Get excited chickens.

To find out more about the festival visit the website here. Now what should I wear?

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