My interview with Jess Dempsey

Jess Dempsey is the founder of the blog, What Would Karl Do. Her blog was one of the first blogs I’d really taken a liking to a few years back. Her love for Chanel and Paris kept me coming back for more. Whilst stuck in my office job, I would be in awe of her latest purchase or outfit.

I love that Jess is a wife, mother, blogger and ambassador for some of my favourite brands. I can’t wait to see what Jess will be wearing next to upcoming fashion weeks and events.  Its an honour to feature her on my blog, enjoy.

What made you want to start your own blog?

I was studying fashion styling and it was recommended to all students to start a blog. This is back in 2010 and it was a new thing for Australians.

I went on a shopping trip to Europe and was so inspired by Paris, Karl, the house of Chanel and its history. I shopped up a storm in stores that had not yet opened in Australia, and when I got home, I wanted to show people what I bought. I started my blog in 2010 to show my personal style and to inspire others.

How do you find the time to look after a young family and run a successful blog?  

It is the hardest thing to juggle family and work. I put my kids first in everything and then when I have an event or a photo-shoot, I call in family to babysit so they are well looked after and I can go off and do some work with ease.

My nights are spent answering emails and blogging. I do have a wonderful intern who helps me with some things and great management who tackle a lot of emails for me.

Would you consider appearing on Fashion Bloggers Season 3, if given the chance?  

Hell yes!

Tell us something people don’t know about you?

I am kind of funny, I like to be at home, (a true Cancerian) I used to have an eyebrow ring, I listen to bands such as Linkin Park and Hoobastank in my car alone, my car is known to be very messy, as is my house, and I have one pesky grey hair.

Latest splurge?

Chanel slingbacks.

What would be your key fashion pieces to get you through winter?

Winter – Cashmere beanie or an old Zara duck-down coat.

Summer – Topshop denim shorts and Balenciaga sandals.

Favourite bargain online store?


Check out WWKD here.