VAMFF 2016 – Jean Paul Gaultier for Target Runway

My favourite time of the year is the Virgin Australia Melbourne Fashion Festival. I love the atmosphere it brings to the city, along with all the outfits from Melbourne’s fashion elite.

I remember volunteering at the festival three years ago and falling in love with all the behind-the-scene work that was involved in creating a successful show, from the model rehearsals to the gift bag set up to shining the runway (yep down on your knees: someone has to do it). Let’s not mention the taping of shoes … ahh the glamorous life.

The Melbourne Museum Precinct was a welcome change for the festival. The pre-show activities were fantastic, as per usual the stunning Lavazza boys were making coffee and espresso martinis for all. Priceline were delivering wonderful make-overs (loved my contouring & goodie bag … I won’t lie!) We enjoyed a few glasses of Chandon pre-show and people watching was a must, from Count Shiva gliding away in his stunning cape, to Jasmin Howell (Friend in Fashion) looking so girly whilst rocking the best top knot I have seen in ages. How Two Live rocked the pastels to the colourful flares. I was in awe when I saw Nicole Trunfio walk past me, smile and purchase an espresso martini (yes she paid). Good on her for being normal and blending in like the rest of us.

Lucas Dawson Photography.
Image Lucas Dawson Photography.
Image @katie.fergus.
Image @katie.fergus.

I am not a denim girl as my thighs in denim scare the living daylights out of me. It is an insecurity I hope to overcome one day. I decided to step out of my comfort zone and go to Target and check out their denim range. I am sure you have all seen the adds. If you are a denim lover check out the range; the quality is amazing and the prices even better. From tall, short, to petite, Target have it all.

I went for a high-wasted (elastic band) crop dark blue denim that I wore with an off the shoulder top and heels. They felt great on and my ‘’thigh issues’’ didn’t seem so bad after all, and ladies they were only $20. Shop here.

Mum & I
Mum & I

The Target runway is the most fun of the festival, the music gets the crowd clapping and dancing. Yes you can dance at this show. Nicole Trunfio opened the show in a John Paul Gaultier tutu inspired skirt and bralette. The collection was what you would expect from Mr Gaultier, it’s a shame he couldn’t attend.

Image Lucas Dawson Photography.
Image Lucas Dawson Photography.

The crowd went nuts when Danni, Sonia, Jessica & Fiona took over the runway. The best thing about the show was that it had a family orientated vibe, there were models of all ages and sizes and there was nothing too serious about the show. The clothing spoke for itself and it was a show you just didn’t want to end.

Image Lucas Dawson Photography.
Image Lucas Dawson Photography.

I have a small giveaway from the John Paul Gaultier collection. I like to keep things simple so just be the first to send me an email at insincerelyher@outlook.com for your chance to win. Australian residents only.

Check out the JPG for Target collection here.

 

 

 

 

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